Chen Yan


General Manager, Department of User Research and Experience Design, Tencent
General Manager, Department of User Research and Experience Design, Tencent
Expert Designer, Distinguished Lecturer, Tencent
Vice president, Digital Guangdong Network Construction Co., Ltd.
She joined Tencent in 2003, Tencent's first full-time interaction designer and user research engineer.
In terms of technical exploration, she set up "Internet Banking User Experience Laboratory", "Joint Laboratory of Internet Insurance User Experience", "Research Laboratory of Social Advertising Brand and User Experience", "Internet Public Welfare" and "Digital Guangdong Product Planning and Design Department" to train talents and accumulate experience of service design.
She is the Editor-in-chief of the first Chinese Internet user experience design book “Around you, design for you”, which is popular in the market. She also participated in the publication of “Touchpoint: service design in global context”, “The Logic in the Design”, “UX Best Practices”, etc.
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