Michael T Lai

Partner and Dean of X Academy, TANG Consulting
Michael T Lai, PhD is a partner and Dean of X Academy at TANG Consulting, where he is in charge of the development of X Thinking and executive education. He comes from a diverse background working across industries in consulting and academia, and across cultures in the United States and China.
As an eXperience strategy consultant, Mike’s expertise spans the areas of branding, interaction design, service design, and experience design. His clients have included Fortune 500 companies, startups, nonprofit organizations from financial, consumer electronics, automotive, and education industries.
As an educator, Mike currently teaches design at both the undergraduate and postgraduate level at Tongji University. Mike has held posts at The Hong Kong Polytechnic University in Hong Kong and the Columbus College of Art & Design in the United States and guest lectured in universities including The Ohio State University, Tsinghua University, Peking University, Jiangnan University, and Guangzhou Academy of Fine Arts.
Mike holds a PhD in Design from Tsinghua University (China), a MDes in Interaction Design from The Hong Kong Polytechnic University (Hong Kong), and a BFA in Advertising & Graphic Design from the Columbus College of Art & Design (United States).
With his experiences from the East and West, from academia and industry, and from branding to UX, Mike helps businesses develop strategies to plan and implement holistic experiences to create a closer relationship between their brand and customers.
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