The theme of the 2022 DIA is “Design Collaboration”, which means breaking down barriers and building new and harmonious cross-domain and cross-species relationships between human and technology, between human and other creatures, between human and education, between human and medical care, etc. Global experts from different fields will be invited to form a jury. They will select entries that forecast future trends, apply innovative technologies, have great insights into the society, and embody creative cultures and humanist spirit in two steps: Preliminary Evaluation (online evaluation of images and texts) and Final Evaluation (on-site evaluation of physical prototype and videos). The outstanding design works will play a leading and exemplary role in promoting the high-quality development of the global manufacturing industry.

DIA has established the “DIA Design Union” in conjunction with nine countries famed for design, such as UK, France, Italy, Austria, the Netherlands and Japan. It has set up international workstations and overseas sub-divisions. Moreover, it has brought together a galaxy of talented people: representatives of famous industrial design enterprises, heads of well-known design studios, representatives of design organizations, and leaders of prestigious design academies. They form a remarkable international top talent bank, which will empower the development of the brand “Century-old Design Award”.

Wang Yun, Secretary-General of the DIA Committee, noted that this year DIA will join hands with public service organizations to make a difference. It will carry out three theme activities: “DIA Scientific and Technological Innovation”, “DIA Digital”, and “DIA Public Welfare”. DIA will work with various vertical industries to achieve integrated development in economic benefits, social benefits and humanistic spirit.

After six years of development, DIA has become a “cradle of creativity”. It has brought together more than 10,000 designers and 550 senior industry experts around the world, and serves as an industrial accelerator with butterfly effect. It can empower local and regional economic development, strengthen the bond between industrial design and innovation in economic sectors, form a one-stop eco-chain that links design works to enterprises and funds, and help design become the primary productive force. DIA will cooperate with the third largest professional organization to carry out in-depth research on and has an extensive presence in regional characteristic industries. It will boost regional economy through a series of actions such as headquarters building construction, international design exhibitions, international design forums, industrial digital service platforms, investment and financing strategies, and incubation. It can empower the high-quality development of industries. It enables talents to enjoy the superior resources (industrial resources, venture capital investment, media communications, etc.) pooled by the platform. “Specialized, sophisticated, characteristic and novel” design projects with noteworthy innovation and fast growth will be selected and incubated. Great efforts will be made to turn them into new pillars in the future industrial chain through venture capital investment, talent training and technology commercialization.