DIA returns to the origin of design with human intelligence, advocates that design is “Intelligence of Humanity, Wisdom of Life, Fusion of Tech & Art, Brain of Industry”, and plays the role of bringing world-wide creativity to an intelligent future.
  • Entry
  • Entry Collection Period and Fees
  • Award Setting
  • FAQ
  • DIA Instructions for Participants
  • Disclaimers
  • Download
PDF 2022 DIA Announcement
PDF 2022 DIA Guidelines for participants
Theme of the year
The theme of 2022 focuses on “Design Collaboration”. The significance of design collaboration lies in breaking down barriers and establishing a new relationship. 2022 is an extremely special year. After the comprehensive anti-epidemic period, we have entered the post-COVID-19 era of long-term coexistence with the virus. As an interdependent community, human society has reached a consensus. DIA hopes to link designers around the world to explore the collaboration and sustainability in the post-epidemic era through design, so that design can be integrated with science&technology and art in different dimensions such as production, life and ecology, break the barriers of the self, and reconstruct new relationships and networks between human and society, human and industry, human and technology, human and medical care, etc. In this way, different countries, nations and civilizations can develop together and achieve win-win cooperation in mutual respect, and make self-confidence, inclusiveness, interaction and cooperation the core of humanistic spirit, opening a new chapter of wonderful design in the world.
Participating Entities
Both the Product Group and Concept Group are open to original works from individuals, enterprises, universities/colleges and institutions.
The Product Group is for design of products that have been commercially available for less than 2 years, or unlaunched products with prototypes or samples provided. It is open to all kinds of design works such as product, software, integrated service, etc.
The Concept Group is for design ideas from all industries and sectors. Cross-border innovations are encouraged and there are no limitations in forms. Entries should represent the future trend, and physical prototype or videos that explain the conceptual ideas in details are required before the Final Evaluation this year.
*The DIA Committee observes the right to adjust the group and category of entries.
Entry Categories
The Product Group and the Concept Group fall in the same entry category. The designs have the characteristics of inclusiveness and cross-domain. Entries of this category are mainly classified according to their core innovation points.
  • 1. Cultural Innovation:

    Recognizing and emphasizing culture as the internal driving force behind the idea, we look at the contemporary revival of traditional culture, the design crafting of the idea, the value created both in culture IP and the green sustainable development. This category is open to products and services from the fields of souvenirs and gifts, stationery, packaging, fashion and clothing, tableware, furniture and lighting, social innovation, etc.

  • 2. Life Wisdom:

    Recognizing the way we live as a driving force behind the idea, we look at the wisdom they bring to daily life, intelligent approaches to everyday appliances and how they care for vulnerable groups in society. This category is open to products and services from the fields of electronic and digital devices, household appliances, kitchenware and bathroom products, elderly care products, mother and baby products, personal care products, pets supplies, toys and musical instruments, sports and leisure products, disaster prevention and protection products, new technologies and new materials, etc.

  • 3. Industrial Equipment:

    Recognizing production as a driving force for the idea, we look at how equipment has been upgraded or transformed, how strategic new industries are emerging and how production systems are optimized for maximum efficiency. This category is open to products and services from the fields of transportation facilities, medical equipment, construction equipment, agriculture and forestry equipment, military equipment, office equipment, mechanical tools, robots, etc.

  • 4. Digital Economy:

    Recognizing data intelligence as the driving force behind the idea, we look at the digital transformation and upgrading of industry. This category is open to digital products and services from the fields of smart city, smart mobility, smart business, smart medical care, smart education, smart community, smart culture and tourism, industrial IOT, artificial intelligence and blockchain applications, etc.

The selection mechanism of direct application and expert nomination is adopted in the DIA. Direct applications will be reviewed in the Preliminary Evaluation. Expert nominations, which have been approved by the DIA Committee, will directly enter to the Final Evaluation. To ensure the impartiality, the experts who nominate the entries shall not serve as the judges of their nominations. The same entry is not allowed to apply in both the Product Group and Concept Group. Participants should register/login via the DIA official website (www.di-award.org).
The application system has been open from Apr. 9, 2022 and will close on Jul. 8, 2022(24:00, UTC+8). Late submissions cannot be accepted. No application fee is charged. The logistic fee, insurance premium, customs duties and other expenses incurred in sending entries should be borne by applicants.
Entry Collection—Preliminary Evaluation—Entry Delivery—Final Evaluation—Award Ceremony and Series of Activities
  • 01 Entry Collection
    Apr.09, 2022 - Jul. 8, 2022
  • 02 Preliminary Evaluation
    Jul. 15, 2022 - Aug. 5, 2022
  • 03 Shortlisted Entry Delivery
    Sept. 01, 2022 - Sept. 28, 2022
  • 04 Final Evaluation
    Oct 10, 2022 - Oct. 12, 2022
  • 05 DIA Exhibition and Ceremony
    Oct. 2022 - Nov. 2022
The Awards are granted to the winners in both the Product Group and Concept Group. Gold Award (2 awards, RMB 1,000,000/award), Silver Award (8 awards, RMB 200,000/award) and Bronze Award (10 awards, RMB 100,000/award) are set for the Product Group; The Future Talents Award (2 awards, RMB 80,000/award) and the Young Talents Award (8 awards, RMB 30,000/award) are set for the Concept Group; In addition, the Honorable Mention Award will be granted to about 300 entries selected from the two groups (the actual number of award winners is subject to the appraisal results).
DIA Award Setting
Product Group Concept Group
Gold Award
(2 Awards, 1,000,000RMB/Award)
Silver Award
(8 Awards, 200,000RMB/Award)
Bronze Award
(10 Awards, 100,000RMB/Award)
Future Talents Award
(2 Awards, 80,000RMB/Award)
Young Talents Award
(8 Awards, 30,000RMB/Award)
Honorable Mention Awards
Questions About Entries Registration
DIA Registration Instruction
Required Materials for Registration
PDF 2022DIA Instructions for Participants
1. Protection of Intellectual Property Rights
2. Publicity and Confidentiality
3. Registration Information
4. Registration Qualification
5. Results Notification
6. Delivery
7. Return
8. Donation and Collection
9. DIA Ceremony
10. Certificates, Trophies and Bonuses
11. Participants shall be deemed to have agreed the above terms once submitting the entries. The DIA Committee reserves the right of final interpretation.
PDF 2022 DIA Disclaimers
2022 DIA Disclaimers
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