DIA returns to the origin of design with human intelligence, advocates that design is “Intelligence of Humanity, Wisdom of Life, Fusion of Tech & Art, Brain of Industry”, and plays the role of bringing world-wide creativity to an intelligent future.
  • Entry
  • Entry Collection Period and Fees
  • Award Setting
  • FAQ
  • DIA Instructions for Participants
  • Disclaimers
  • Download
PDF 2021 DIA Announcement
PDF 2021 DIA Guidelines for participants
Entry Categories
“DIA Award”sets two groups: Product Group and Concept Group. Both Product Group and Concept Group are open to all enterprises, colleges, institutions and individuals, All kinds of design such as product, software, service and etc. are open for participation. Product group: Entries should have been launched within the previous two years or, if not yet on the market, a fully functioning prototype needs to be available for viewing. Concept Group: Entries ideas which have not been launched but which need to be capable of being manufactured and brought to market. Cross-border innovation is encouraged and a physical prototype or complete design-concept video is required before the final evaluation this year. DIA Committee has the right to adjust the group and categories of entries.
Product Group
  • 1.Cultural Innovation:

    Recognising and emphasizing culture as the internal driving force behind the idea, we look at the contemporary revival of traditional culture, the design crafting of the idea, the value created both in cultural IP and in societal terms. This category is open to products and services from the fields of packaging, fashion, furniture and lighting, tableware, stationery, souvenirs and social innovation, etc.

  • 2.Living Wisdom:

    Recognising the way we live as a driving force behind the idea, we look at the wisdom they bring to daily life, intelligent approaches to everyday appliances and how they care for vulnerable groups in society. This category is open to products and services from the fields of digital electronics, household appliances, kitchen and bathroom, elderly care, mother and baby, personal care, pets supplies, toys and musical instruments, sports and leisure, disaster prevention and protection, application of new technologies and materials, etc.

  • 3.Industrial Equipment:

    Recognising production as a driving force for the idea, we look at how equipment has been upgraded or transformed, how strategic new industries are emerging and how production systems are optimized for maximum efficiency. This category is open to products and services from the fields of transportation, medical, construction, agriculture and forestry, military, office, mechanical tools, robots, etc.

  • 4.Digital Economy:

    Recognising big data as the driving force behind the idea, we look at how digital is changing the way we live our lives, how the service industry is changing and how traditional industries such as manufacturing and agriculture are being upgraded. This category is open to digital products and services from the fields of smart cities, smart business, smart medical care, smart education, smart community, AI, industrial internet and block chain technology, etc.

Concept Group
Whilst the entry categories for this group are the same as for the Product Group, there is always a different theme every year. This theme of 2021 is “ Design Symbiosis ” — Scientific and technological innovation is the first driving force of economic development, and design is an effective way to graft sci-tech into the real world. DIA hope to explore the symbiotic value of design, seek the concurrence of design with new technology, new materials, new technology and new equipment. Designing for the world, creating the future. Facing the new normal of COVID-19 and human coexistence, DIA will continue to focus on “Challenge Post Covid-19”, where we will be looking for new revolutionary design that makes a real innovative transformation for the future. In particular, DIA encourages innovation that goes beyond the shackles of tradition and self-constant barriers, promotes taking crisis as the source of future design value and subversive transformation. Design has no boundaries.
DIA receives applications directly from individuals, institutions, colleges/universities. It also receives nominations directly from the Design Experts. Direct applications will be reviewed in the Preliminary Evaluation phase. Nominations from the Design Experts, which have been approved by the DIA Committee, will move directly to the Final Evaluation phase. To ensure impartiality, Design Experts who nominate will not then be able to judge their nominations. The same entry is not allowed to apply in both the Product Group and Concept Group categories. Applications should register/login via the DIA official website (www.di-award.org ) or via a local representative(if any).
The Application system has been open from Jan. 20, 2021 and will close on June 25, 2021(24:00, UTC+8). Unfortunately late submissions cannot be accepted. No Application fee will be charged, however we ask that any logistical, insurance or customs clearance expenses incurred by Applicants be borne by them.
Entry Collection—Preliminary Evaluation—Results Announcement—Entry Delivery—Final Evaluation—Award Ceremony and Series of Activities
  • 01 Entry Collection Period
    Jan.20, 2021 - Jun.25, 2021
  • 02 Preliminary Evaluation
    Jul.06, 2021 - Jul.16, 2021
  • 03 Shortlisted Entry Delivery
    Aug.18, 2021 - Sept.08, 2021
  • 04 Final Evaluation
    Sept.10, 2021 - Sept.17, 2021
  • 05 Award Ceremony and Series of Activities
    Sept.27, 2021 - Sept.29, 2021
“DIA Award” sets two groups of Product Group and Concept Group. Product Group sets Gold Award (2 Prizes, 1,000,000RMB/Prize), Silver Award (8 Prizes, 200,000RMB/Prize), Bronze Award (10 Prizes, 100,000RMB/Prize). Concept Group sets Future Talents Award(2 Prizes, 80,000RMB/Prize) and Young Talents Award(8 Prizes, 30,000RMB/Prize). Meanwhile, Honorable Mention (around 300 prizes) will be selected from both Product Group and Concept Group (the actual quantity shall be subject to the evaluation results).
DIA Award System
Product Group Concept Group
Gold Award
(2 Prizes, 1,000,000RMB/Prize)
Silver Award
(8 Prizes, 200,000RMB/Prize)
Bronze Award
(10 Prizes, 100,000RMB/Prize)
Future Talents Award
(2 Prizes, 80,000RMB/Prize)
Young Talents Award
(8 Prizes, 30,000RMB/Prize)
Honorable Mention
Questions About Enries Registration
2019 DIA Registration Instruction
Required Materials for Registration
PDF 2021DIA Instructions for Participants
1. Protection of Intellectual Property Rights
2. Publicity and Confidentiality
3. Registration Information
4. Registration Qualification
5. Notifications and Feedbacks
6. Delivery
7. Return
8. Donation and Collection
9.The Final Evaluation and Award Ceremony
10. Certificates, Trophies and Bonuses
11. Participants shall be deemed to agree above terms once submitting the entry, and DIA committee reserves the right of final interpretation.
PDF 2021 DIA Disclaimers
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