DIA Design Intelligence Trend Report Launch Conference

On March 12th, 2023, the Secretary General of DIA, Wang Yun, officially released the "DIA Design Intelligence Trend Report" at the 7th DIA Award Ceremony. This trend report is based on the data mining and in-depth analysis of the DIA Database from 2016 to 2022. It mainly includes the DIA platform trend research report, the design ontology trend research report, and the design industry trend research report. The report shows that DIA is becoming an important innovation design global arena, open source intelligence library for innovation design, and leading innovation driving frontier. It also positions new tracks and new opportunities under the trend of the times through track expansion and the increase in the speed of award.

Report launch by the Secretary General of DIA，Wangyun

Full text of the release

This is an era of great changes. From Turing to Hawking, from John McCarthy to Elon Musk, "designers" and dreamers of the times emerge one after another; they stand at the forefront of the world and lead mankind to the future built on digital technology and artificial intelligence.

In this great era, writing books is still an important channel to convey ideas. Poet Pushkin once said, "The influence of people is short and weak, while the influence of books is extensive and far-reaching. "At the moment when a book is completed, it opens a double time node connecting the past and the future.

Every year, DIA will publish a book "Design Yearbook", but this year we made a change. The team retrieved 270 documents including the 2022 Global Innovation Index released by the World Intellectual Property Organization (WIPO), interviewed 205 experts, searched 43,000 cases, analyzed the DIA database containing millions of entries, and prepared a DIA Design Intelligence Trend Report in four months. The yearbook is static, a review of the DIA Award of the year, while the trend is dynamic, a prospect for future design.

The frequency resonance rate among innovative powers reaches as high as 84%, the intelligent design penetration rate is 72%, and 70 countries and regions took part in the DIA… All of these show that DIA is becoming an important global arena for innovative design.

The average annual growth of expert teams is 58%, the expansion rate of international workstations is 68%, and the coverage rate of top university think tanks stands at 85%... All of these show that DIA is becoming an important global open-source think tank for innovative design.

From 2,511 entries to 8,010 entries, from 12% to 24% in the proportion of new award winners to all entries, from 69% to 94% in the proportion of winner from top universities and enterprises to all the winners... All of these show that DIA is becoming an important global innovation-driven frontier.

In an age of intelligence, great changes are taking place in the underlying logic of industrial design. The perception of design details, infinite imagination, mixed computing power and the whole-chain creativity have become new important features, showing a new pattern of Design 4.0 characterized by human-computer symbiosis and virtual-real interaction.

Design, interweaving concept with technology, is rediscovering the greater value of the body as the only anchor point for perceiving the world. Beyond the traditional social division of labor, the cognitive model of design is being reconstructed from the primitive field of intelligence enhancement, the opening field of external devices to the creation field of infinite space. The dimension raising coefficient of DIA in tracks such as massive health,massive culture and massive equipment has reached 64%, 99% and 191% respectively, which further shows a new thinking model of design scenario with centrifugal force acceleration effect.

The track with the most growth power in the past seven years was topped by the "X" track with the most uncertainty, dynamics and fuzziness at an expansion growth rate of 8.62 times, and the top seven tracks with the most award winners are from health, entertainment, culture, X, education, medical care and equipment, which clearly shows the new track and new opportunities under the trend of the times.

The four major sectors of DIA - cultural innovation, life wisdom, industrial equipment and digital economy, are constantly integrated and intertwined with the tracks in fourteen vertical fields, showing an innovation matrix with new ideas, new technologies and new scenarios as the common trends from primitive to opening and creation.

After seven years of hard work, this report has condensed a large amount of design data and cases. Just like "DIA is not just an honor", we hope that this design white paper can give design contestants a competition reference, a case teaching material for design practitioners and a future enlightenment for innovative entrepreneurs.

"There is no limit to the trend of ambition." DIA will stick to our original aspiration and continuously capture the evolutionary posture of design intelligence in the changing times with permanent ambition.

Data Map: DIA Platform Annual Research Report

1.Global Competition

Covering over 70 countries and regions across 5 continents, DIA is becoming an important global arena for innovative design in contemporary times.

2.DIA Innovation Countries Entry Rate

In 2022, the participation rate of DIA from the top 10 countries of the Global Innovation Index was 100%; the participation rate of DIA from the top 50 countries of the Global Innovation Index was 84%.

3.DIA Award Ratio and Ranking

Since the 1st DIA, the proportion of international awards has been increasing year by year. The Yangtze River Delta, the Greater Bay Area, and the Beijing-Tianjin-Hebei region have all ranked high in the national awards, reflecting the economic development pattern of innovation clusters in China.

4.DIA First-time Release

18.77% of original entries accounted for 47% of the top rankings. DIA has always emphasized overall innovation. DIA has become an important first release platform for design industry in terms of original works, technology applications and appearance modeling.

5.Design 4.0 New Form

Extracting the new form of Design 4.0 from the changes in the underlying logic of intelligent design, the subtle perception, infinite imagination, hybrid computing power and the creativity of the whole chain have become new important characteristics.

Competition: Design Intelligence 14 track Development Trends

01. Culture

Immersive experience: Wide application of virtual reality and mixed reality

In 2022, the number of award-winning works related to “immersive experience” in DIA data increased by 54.43% year-on-year

Content digitization: The general trend of digital production of cultural content

In 2022, the number of award-winning works related to “content digitization” in DIA data increased by 93.33% year-on-year

Unpopular technique: The highlighted geo-culture value in the intelligent age

In 2022, the number of award-winning works related to “unpopular technique” in DIA data increased by 58.08% year-on-year

02. Education

Native generation: Digital native generation of educational concept and educational object

In 2022, the number of award-winning works related to “native generation” in DIA data increased by 79.49% year-on-year

Individualization: Intelligent adaptive education and individualized cultivation complement each other

In 2022, the number of award-winning works related to “individualization” in DIA data increased by 73.33% year-on-year

Gamification: Upgraded to more attractive gamification teaching mode

In 2022, the number of award-winning works related to “gamification” in DIA data increased by 46.67% year-on-year

03. Work

Well-being space: Humanization and diversification in the post-COVID-19 epidemic era give birth to a new form of office space

In 2022, the number of award-winning works related to “well-being space” in DIA data increased by 46.43% year-on-year

Intelligent office: More intelligent technologies, higher office efficiency and stronger work teams are coming one after another

In 2022, the number of award-winning works related to “intelligent office” in DIA data increased by 54.29% year-on-year

Diversified collaboration: Trans-time-and-space work through remote collaboration, human-computer collaboration and cross-border collaboration work

In 2022, the number of award-winning works related to “diversified collaboration” in DIA data increased by 217.65% year-on-year

04. Entertainment

Infinite imagination: Big data, artificial intelligence, and metaverse continue to give birth to new ways of entertainment

In 2022, the number of award-winning works related to “infinite entertainment” in DIA data increased by 147.22% year-on-year

Social media: Deep linkage and expansion of daily life and entertainment

In 2022, the number of award-winning works related to “social media” in DIA data increased by 51.02% year-on-year

Back to basics: Return to simple slow life and light entertainment in the fast-paced era

In 2022, the number of award-winning works related to “back to basics” in DIA data increased by 43.55% year-on-year

05. Wearables

Health helpmate: Scenario and role upgrade of big data service and wearable devices

In 2022, the number of award-winning works related to “health helpmate” in DIA data increased by 42.86% year-on-year

Human-computer Interaction: Enhancement of body intelligence by seamless connection and five-sense interaction

In 2022, the number of award-winning works related to “human-computer interaction” in DIA data increased by 90.48% year-on-year

Fashion leader: Experimental art paradise with new technology, new algorithm and new concept

In 2022, the number of award-winning works related to “fashion leader” in DIA data increased by 64.71% year-on-year

06. Diet

Health first: Conscious lifestyle - accurate to every calorie intake

In 2022, the number of award-winning works related to “health first” in DIA data increased by 163.64% year-on-year

Safe and instant foods: Solo dining and home cooking in the post-COVID-19 epidemic era

In 2022, the number of award-winning works related to “safe and instant foods” in DIA data increased by 54.48% year-on-year

Taste adventure: From multiculture, dietary preference to spiritual pleasure

In 2022, the number of award-winning works related to “taste adventure” in DIA data increased by 69.12% year-on-year

07. Residence

Safe harbour: Return to the essential attributes of "home” - security and happiness

In 2022, the number of award-winning works related to “safe harbour” in DIA data increased by 79.71% year-on-year

Silent intelligence: New space for exquisite life - from intelligence to wisdom

In 2022, the number of award-winning works related to “silent intelligence” in DIA data increased by 201.32% year-on-year

Sustainable living: Sustainable dwelling - from environmentally friendly materials to healthy bodies

In 2022, the number of award-winning works related to “sustainable living” in DIA data increased by 55.26% year-on-year

08. Transport

Top-speed transport: 1H local commuting, 2H intercity transport, 3H "123 transport circle “covers major cities in China

In 2022, the number of award-winning works related to “top-speed transport” in DIA data increased by 148.89% year-on-year

Smart traveling: Traveling and service in the context of comprehensive integration of people, vehicle, road, network and cloud

In 2022, the number of award-winning works related to “smart traveling” in DIA data increased by 45.71% year-on-year

The third space: Continuous expansion -from personalized experience to vehicle attributes

In 2022, the number of award-winning works related to “the third space” in DIA data increased by 46.34% year-on-year

09. Personal care

Brand value: Long tail effect of fashion brand star products, community and repurchase rate

In 2022, the number of award-winning works related to “brand value in DIA data increased by 71.43% year-on-year

Makeup style: Individualized and unique style of creative content and inspiration emerge

In 2022, the number of award-winning works related to “makeup style” in DIA data increased by 56.25% year-on-year

Men’s medical beauty economy: New opportunities for expansion of national health & personal care market in post-Covid-19 epidemic era

In 2022, the number of award-winning works related to “men’s medical beauty economy” in DIA data increased by 66.70% year-on-year

10. Health

The great doctors cure the patient before they get sick: Active health from population aging to the public’s health needs

In 2022, the number of award-winning works related to “The great doctors cure the patient before they get sick” in DIA data increased by 69.94% year-on-year

Intelligent healthcare: Big data and intelligent technology are essentially changing health products and services

In 2022, the number of award-winning works related to “intelligent healthcare” in DIA data increased by 41.79% year-on-year

Massive health: The combination of medical care and elderly nursing care has become a massive health field with the largest development space

In 2022, the number of award-winning works related to “massive health” in DIA data increased by 63.33% year-on-year

11. Medical treatment

Intelligent diagnosis and treatment: Technical application and service of patient-centred intelligent diagnosis and treatment

In 2022, the number of award-winning works related to “intelligent diagnosis and treatment” in DIA data increased by 58.82% year-on-year

AI formula: Artificial intelligence technology has greatly enhanced the research and development capabilities of global pharmaceutical institutions

In 2022, the number of award-winning works related to “AI formula” in DIA data increased by 57.69% year-on-year

Rise of traditional Chinese medicine: The collaborative innovation between TCM dialectics and big data is developing vigorously

In 2022, the number of award-winning works related to “rise of traditional Chinese medicine” in DIA data increased by 110.00% year-on-year

12. Equipment

Megafactory: Coordinated development of whole industry chain high-end equipment - from digital twin to smart factory

In 2022, the number of award-winning works related to “megafactory” in DIA data increased by 42.40% year-on-year

Intelligent manufacturing: Digital, networked and smart intelligent manufacturing is the key to the transformation and upgrading of equipment industry

In 2022, the number of award-winning works related to “intelligent manufacturing” in DIA data increased by 44.30% year-on-year

Independent innovation: Global competitiveness-oriented innovation drive and value chain extension have become new driving forces for the development of equipment industry

In 2022, the number of award-winning works related to “independent innovation” in DIA data increased by 74.24% year-on-year

13. Ecology

Low carbon lifestyle: Green, low-carbon, natural and simple fashion lifestyle has become a new trend

In 2022, the number of award-winning works related to “low carbon lifestyle” in DIA data increased by 42.99% year-on-year

Green technology: Cross-domain integration of digital and intelligent technology applications has become a new driving force

In 2022, the number of award-winning works related to “green technology” in DIA data increased by 59.58% year-on-year

Integrated ecology: The deep integration of agriculture, culture, tourism and health care is promoting sustainable development in beautiful countryside

In 2022, the number of award-winning works related to “integrated ecology” in DIA data increased by 64.58% year-on-year

14. X

New scenario: Interaction and symbiosis of new ideas and new technologies

In 2022, the number of award-winning works related to “new scenario” in DIA data increased by 151.67% year-on-year

New species: Interweaving and evolution of new demands and new products

In 2022, the number of award-winning works related to “new species” in DIA data increased by 129.63% year-on-year

New design: Cross-innovation of new modes and new forms

In 2022, the number of award-winning works related to “new design” in DIA data increased by 114.06% year-on-year

The DIA Design Intelligence Trend Report is expected to be published in June 2023

Welcome to book the Report in the applet by scanning the QR code

[Producer]

DIA Committee

[Chief Director]

Song Jianming, Hang Jian

[Chief Planner]

Wang Yun

[Chief Executer]

Zhang Lingyan, Chen Xinyi

[Team Members]

Xu Wenling, Chen Shuangying, Zhang Qianxi, Wang Zhihan

[Visual Designer]

Wu Weichen

Content Editor | Zhang Lingyan

Content Reviewer | Wang Yun