On October 18, 2014, when Li Qiang, then-governor of Zhejiang Province, visited the “Design Design” Exhibition（China Academy of Art） of The Fifteenth West Lake Expo, the first international academic award in the field of industrial design in China was born.
“Design Design” Exhibition（China Academy of Art） of 2014 West Lake Expo
Li Qiang, incumbent governor of Zhejiang Province, presented awards to winners at the first DIA Award Ceremony in 2016.
On October 18, 2014, when Li Qiang, then-governor of Zhejiang Province, visited the “Design Design” Exhibition（China Academy of Art） of The Fifteenth West Lake Expo, the first international academic award in the field of industrial design in China was born. Design Intelligence Award （DIA） is an international academic award in industrial design established in China, 2015. It is a platform for evaluation, promotion and communication of design, an accelerator bringing innovation to the industry and the future.
The definition of Design Intelligence
Design Intelligence is focusing on“livelihood, industry, future”. It is also about having a clear people-centred approach and embracing imagination and innovation. It emphasizes human-machine interaction and deep learning, to achieve multidimensional social and economic success with cultural and technological innovation. It integrates human social networks with top-level design strategies, it is a design collaboration activity covering the entire production chain, logistics, sales, and service (DIA, 2018).
DIA evaluation criteria includes 3 layers: 1） The fundamental layer emphasizes the “Principles of Design”, covering functionality, aesthetics, technicality, user-experience and sustainability. 2） The advanced layer emphasizes the “Direction of Design”, spanning contribution to humanity, industry and the future. 3） The top layer emphasizes the “Impact of Design” in regards to social influence and industrial development.
DIA gathers together 516 experts and judges from 31 countries and regions, among which, 330 are from overseas China，accounting for 64%. It is composed of designers, heads of design organizations, curators, editors-in-chief from design magazines, experts in design museums, professors in design institutes and enterprise executives, etc.
Trophy & Certificate
All the award winners will receive a trophy and a certificate. Those winners whose works are displayed in the annual DIA Exhibition will also receive a DIA Exhibition Certificate. Those winners whose works are donated to DIA Committee will receive DIA Collection Certificate.
Winners will be authorized to use DIA logo on the awarded works for promotion.
All winners will be invited to participate in DIA Award Ceremony and other series of activities, and to engage in face-to-face exchanges and cooperation with representatives globally from various industries such as design, academic circles and media, etc. At the same time, they will have the opportunity to be the speakers of “D·WILL” Lectures.
D·WILL Lecture （hereinafter referred to as Lecture） is an international open class in design, which is sponsored by Zhejiang Modern Intelligent Manufacturing Promotion Center and Design Innovation Center of China Academy of Art, and supported by over 500 DIA experts. With “Meet design, Meet future” as its initial intention, the Lecture invites education experts, industry elites and pioneers to share their achievements and insights in their personal research and innovation career to young generation. The Lecture has been listed in the teaching system of Design Innovation Center as the core course of postgraduate training. Besides, the cooperation of online courses and online platforms is explored to expand the influence of design aesthetic education.
DIA set up Industrial Transformation Service Group with professional industry organization and experts, to provide industrial transformation support including project landing, financing and investment, entrepreneurship guidance, product design refinement, marketing promotion, sci-tech achievements transformation, etc.
DIA Experts comment for awarded works and DIA Committee will give feedback to the winners.
DIA has established global promotion network with hundreds of mainstream media covering a variety of fields and channels. Internet broadcast of DIA events such as Final Evaluation, DIA Award Ceremony will further enhance the social influence of excellent design.
China Academy of Art
China Industrial Design Association / Industrial Design Teaching Advisory Board under the Ministry of Education
The People's Government of Zhejiang Province
Design Intelligence Award Committee
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