图片错误
HOW TO APPLY
  • Design Intelligence
  • Group Classifications
  • Entry Categories
  • Timeline
  • Prizes
  • FAQ
  • DIA Instructions for Participants
  • Disclaimers
  • Download
WHAT QUALITIES DO WE VALUE
PDF 2025 DIA Announcement
PDF 2025 DIA Guidelines for participants
Design Intelligence
Design intelligence is the ability to apply design thinking and methodology to a wide range of challenges and opportunities.
Design Intelligence means more than just technical skills and knowledge; it also includes the ability to understand social, cultural, and economic contexts.
Design Intelligence is increasingly important in a rapidly changing world, where the ability to innovate and adapt to new challenges and opportunities is vital. Innovation, sustainability and social responsibility are just some of the qualities that designers should possess.
HOW DO WE ARRANGE THINGS
Group Classifications
The 2025 DIA Features two main groups: the Product Group and the Innovation Incubation Group.
Product Group:
Eligibility‌: Open to all enterprises, universities & colleges, institutions, and individuals‌.
Entry Requirements‌: Entries must either (1) be products launched within 2 years prior to the submission date, or (2) be unreleased prototypes with industrial feasibility‌
Categories: Cultural Innovation, Life Wisdom, Industrial Equipment, and Digital Economy.

‌Innovation Incubation Group‌:
Eligibility‌: Exclusively open to university-affiliated teams. Participants must submit either a valid student ID or a graduation certificate issued within the past 5 years‌.
‌Entry Requirements‌: Entries must be unreleased products capable of delivering functional and aesthetic prototypes by November 1, 2025‌.
Categories‌:
Enterprise-defined topic categories‌: Healthcare, Smart Tourism, Intelligent Transportation, and Smart Hardware (specific topics will be announced later)‌.
Open-ended category ("X")‌: Encourages exploration of unknown fields‌.
The DIA Committee reserves the right to adjust entries’ group or category.
Entry Categories
Product Group:
This Group consists of ‌four categories‌, and participants are free to choose their own topics.
1.The Cultural Innovation category is open to products and services from the fields of cultural economics, including culture gifts, stationery, packaging, fashion accessories, tableware, furniture and lighting, social innovation and new cultural tourism economy, etc.
2.The Life Wisdom category recognizes the way we live as a driving force behind the ideas we create. This category is open to products and services from the fields of mordern consumer sector, including electronics and digital devices, household appliances, kitchen and bathroom essentials, smart home technology, elderly care products, maternal and child supplies, personal care items, pets supplies, toys and musical instruments, sports and leisure products, disaster prevention and protection products, application of new technologies and materials, etc.
3.The Industrial Equipment category looks at how production is evolving, and how new industries are emerging. This category includes is open to products and services from the fields of high-end equipment, including; transportation and logistics, medical equipment, construction equipment, agriculture and forestry equipment, military equipment, office equipment, green energy, robots and automation tools, etc.
4.The Digital Economy category is open to products and services that can make use of data intelligence. This category is open to digital products and services from the fields of the Internet economy, including spatial computing, smart cities, smart mobility, smart business, smart medical care, smart education, smart community, digital security, aerospace information, industrial internet, virtual reality products, etc.
‌Innovation Incubation Group‌:
This group consists of five categories, with Category “X” being an open topic, and the rest being enterprise defined, with specific topics announced seperately at a later time.
1.Healthcare: Focusing on the new enhancements, new intelligent treatments, and new life in the greater health industry, exploring innovative solutions in fields such as exoskeletons, health monitoring, intelligent diagnosis and treatment, drug research and development, and psychological healing.
2.Smart Cultural Tourism: Focusing on new experiences, new scenarios, and new ecosystems in the culture and tourism industry, exploring innovative solutions in fields such as cultural heritage preservation, artifact conservation, and IP conversion.
3.Intelligent Hardware: Focusing on new efficiency, new collaboration, and new interaction in the intelligent hardware industry, exploring innovative solutions in fields such as wearable smart devices, smart homes, efficient office work, and human-machine collaboration.
4.Smart Mobility: Focusing on new modes of transportation, new networks, and new governance in the transportation industry, exploring innovative solutions in fields such as convenient travel, green sustainability, low-altitude economy, smart logistics, and urban governance.
5.X: This category has no theme restrictions and aims to encourage young designers to explore and innovate in unknown areas, including discovering new scenarios where new concepts and new technologies coexist and interact, new species where new demands and new products intertwine and evolve, and new designs where new methods and new forms cross and innovate.
WHAT IS THE TIMELINE
Timeline
* The public registration will close at 24:00 (UTC+8) on June 20, 2025. Registration is free of charge, and the DIA committee encourages all partcipants to complete their registration during the public registration period.
* Late Submissions: For those who miss the public registration period, additional administrative and evaluation fees apply as follows:
June 21 – July 20, 2025, 24:00 (Beijing Time): RMB 1,500 per entry.
July 21 – September 20, 2025, 24:00 (Beijing Time): RMB 3,000 per entry.
* No fees will be charged for expert nominated entries and entries from the Innovation Incubation Group throughout the process.
* Logistic fees and other expenses incurred in sending entries should be borne by applicants.
Product Group:
  • 01 Public Registration
    Deadline until Jun. 20, 2025
  • 02 Additional Registration
    Deadline until Sept. 20, 2025
  • 03 Preliminary Evaluation
    Jun. 25, 2025-Jul. 4, 2025
  • 04 Shortlisted Entry Delivery
    Sept. 1, 2025-Sept. 19, 2025
  • 05 Second Evaluation
    Sept. 26, 2025
  • 06 Final Evaluation
    Dec. 4, 2025
  • 07 DIA Award Ceremony and DIA Exhibition
    Dec. 5, 2025
Innovation Incubation Group:
  • 01 Public Registration
    Deadline until Sept. 20, 2025
  • 02 Preliminary Evaluation
    The specific time will be notified separately
  • 03 Final Evaluation
    Dec. 4, 2025
  • 04 DIA Award Ceremony and DIA Exhibition
    Dec. 5, 2025
*In the event that the timeline needs to be adjusted due to special circumstances, DIA Committee will provide advance notice.
WHAT ARE THE PRIZES
Prizes
The awards are granted to winners in both the Product Group and Innovation Incubation Group as follow:
. Grand Award ( 1 Winner, RMB 1,000,000/winner) is open to all entries from both Product and Innovation Incubation Group
set for the Product Group:
· 4 Gold Awards (RMB300,000/winner)
· 8 Silver Awards (RMB150,000/winner)
· 10 Bronze Awards (RMB100,000/winner)
set for the Concept Group:
·First Prize:1 winner, ¥100,000 per winner
·‌Second Prize: 4 winners, ¥40,000 per winner
·‌Third Prize:10 winners, ¥10,000 per winner
·‌Innovation Mentor Award‌:5 awards, ¥40,000 each
In addition, Honorable Mention Award will be granted to about 300 entries selected from the two groups.

Grand Award

1 winner, RMB 1,000,000/winner

Product Group

Prize Pool:¥3,400,000

Innovation Incubation Group

Prize Pool:¥600,000 + ‌Enterprise incubation fund
Gold Award
4 winners, ¥300,000 per winner
Silver Award
8 winners, ¥150,000 per winner
Bronze Award
10 winners, ¥100,000 per winner
First Prize
1 winner, ¥100,000 per winner
Second Prize
4 winners, ¥40,000 per winner
Third Prize
10 winners, ¥10,000 per winner
Innovation Mentor Award
5 awards, ¥40,000 each
Merit Awards
around 300 winners, the actual number is subject to the evaluation results
*All monetary awards are denominated in ‌RMB pre-tax amounts‌. The actual disbursed amount will be subject to ‌China's tax regulations and administrative procedures‌, with deductions for applicable taxes and production costs of trophies and award certificates.
*The ‌Enterprise Incubation Fund‌, capitalized by participating enterprises, will serve as ‌seed-round investment‌ to support project implementation and industrial transformation. ‌‌
FAQ
Questions About Entries Registration
DIA Registration Instruction
Required Materials for Registration
DIA INSTRUCTIONS FOR PARTICIPANTS
PDF 2025 DIA Instructions for Participants
1. Protection of Intellectual Property Rights
2. Publicity and Confidentiality
3. Registration Information
4. Registration Qualification
5. Results Notification
6. Delivery
7. Return
8. Donation and Collection
9. Final Evaluation and DIA Ceremony
10. Certificates, Trophies and Bonuses
11. Final Interpretation
DISCLAIMERS
PDF 2025 DIA Disclaimers
2024DIA Disclaimers
DOWNLOAD
News
Copyright © 2025 Design Intellgence Award . All rights reserved
中文
APPLY NOW