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HOW TO APPLY
With “Mind of Agent, New Form of Intelligence, Intelligence of Humanity, Wisdom of Life, Fusion of Tech & Art, Brain of Industry” as its core values, DIA champions the return to the fundamental essence of design “Intelligent Manufacturing”, bringing together global creative resources in order to “Gather Great Wisdom to Shape the Future of Intelligent Manufacturing”.
  • Design Intelligence
  • Group Classifications
  • Entry Categories
  • Timeline
  • Prizes
  • FAQ
  • DIA Instructions for Participants
  • Disclaimers
  • Download
WHAT QUALITIES DO WE VALUE
PDF 2026 DIA Announcement
PDF 2026 DIA Guidelines for participants
Design Intelligence
Design intelligence is the ability to apply design thinking and methodology to a wide range of challenges and opportunities.
Design Intelligence means more than just technical skills and knowledge; it also includes the ability to understand social, cultural, and economic contexts.
Design Intelligence is increasingly important in a rapidly changing world, where the ability to innovate and adapt to new challenges and opportunities is vital. Innovation, sustainability and social responsibility are just some of the qualities that designers should possess.
HOW DO WE ARRANGE THINGS
Group Classifications
The 2026 DIA features two main groups: Product Group and Concept Group, both of which cover four categories: Digital Economy, Industrial Equipment, Life Wisdom, and Cultural Innovation.

Product Group:

Open to all enterprises, universities & colleges, institutions, and individuals.
Entries must be products launched within 2 years prior to the submission date, and be able to provide physical products once shortlisted for the Second Evaluation.

Concept Group:

Open to all enterprises, universities & colleges, institutions, and individuals.
Entries must demonstrate industrial feasibility, and be able to provide fully functional prototypes once shortlisted for the Second Evaluation.

The DIA Committee reserves the right to adjust entries' group or category.
Entry Categories

Digital Economy

To emphasize the new economic model driven by digital technology, we focus on the digital transformation and upgrading of industries and the industrial application of artificial intelligence technology. This category encompasses products and services in the fields of the Internet economy, including spatial computing, smart cities, smart mobility, smart business, smart medical care, smart education, smart community, digital security, aerospace information, industrial internet, virtual reality products, etc.

Industrial Equipment

To emphasize industrial upgrading as a driving force, we focus on the transformation and upgrading of industrial equipment, the future development of strategic and emerging industries, and the optimization of production system efficiency. This category encompasses products and services in the fields of high-end equipment, including; transportation and logistics, medical equipment, construction equipment, agriculture and forestry equipment, military equipment, office equipment, green energy, robots and automation tools, etc.

Life Wisdom

To emphasize the way we live as a driving force behind ideas, we look at the wisdom they bring to daily life, intelligent approaches to everyday appliances and how they care for vulnerable groups in society. This category is open to products and services from the fields of modern consumer sector, including electronics and digital devices, household appliances, kitchen and bathroom essentials, smart home technology, elderly care products, maternal and child supplies, personal care items, pets supplies, toys and musical instruments, sports and leisure products, disaster prevention and protection products, application of new technologies and materials, etc.

Cultural Innovation

To emphasize culture as the internal driving force behind ideas, we look at the contemporary revival of traditional culture, the design crafting of the idea, the value created both in culture IP and the green sustainable development. This category is open to products and services from the fields of cultural economics, including culture gifts, stationery, packaging, fashion accessories, tableware, furniture and lighting, social innovation and new cultural tourism economy,etc.
WHAT IS THE TIMELINE
Timeline
The free registration period for 2026 DIA will close at 24:00 on June 1, 2026 (Beijing Time). DIA Committee encourages all participants to complete their registration during this free registration period. For participants who miss the free registration period, DIA Committee will offer an additional registration opportunity and charge a corresponding fee based on the extension, which will be used to extended evaluation and organizational costs. No fees will be charged for expert nominated entries throughout the process. The specific rules are as follows:
Free Registration Additional Registration
Deadline June 1 , 2026 July 1, 2026 September 1, 2026
Fees Free RMB 2000/entry
USD 300/entry
RMB 3500/entry
USD 510/entry
*Overseas remittances should be in US dollars.
  • 01 Free Registration
    Deadline: June 1, 2026
  • 02 Additional Registration
    Phase 1 Deadline: July 1, 2026
    Phase 2 Deadline: September 1, 2026
  • 03 Preliminary Evaluation
    The First Half of July, 2026
  • 04 Shortlisted Entry Delivery
    Early September, 2026
  • 05 Second Evaluation
    Late September, 2026
  • 06 Final Evaluation/Award Ceremony
    Late December, 2026
WHAT ARE THE PRIZES
Prizes
The 2026 DIA has established the Grand Award (1 winner with ¥1,000,000), open to entries from all groups.

For the Product Group:

    Gold Award (4 winners, ¥300,000/winner)
    Silver Award (16 winners, ¥100,000/winner)
    Bronze Award (20 winners, ¥30,000/winner)

For the Concept Group:

    Future Talents (4 winners, ¥20,000/winner)
    Young Talents (10 winners, granted a trophy and certificate)

In addition, 50 entries from both the Product Group and Concept Group will be selected for the Excellent Nomination Award, and around 300 entries will be granted the Honorable Mention Award (the exact number is subject to the evaluation results).

The specific award setting is as follows:
Grand Award
1 winner, RMB 1,000,000/winner
Product Group Concept Group
Gold Award
4 winners, ¥300,000/winner
Silver Award
16 winners, ¥100,000/winner
Bronze Award
20 winners, ¥30,000/winner
Future Talents
4 winners, ¥20,000/winner
Young Talents
10 winners, granted a trophy and certificate
Excellent Nomination Award
granted a trophy and certificate, honoring 50 entries nominated by the Jury Panel and the DIA Academic Committee
Honorable Mention Award
granted a trophy and certificate, around 300 winners, the actual number is subject to the evaluation results
*All monetary awards are denominated in RMB pre-tax amounts. The actual disbursed amount will be subject to China’s tax regulations and administrative procedures, with deductions for applicable taxes and production costs of trophies and award certificates.
FAQ
Questions About Entries Registration
DIA Registration Instruction
Required Materials for Registration
DIA INSTRUCTIONS FOR PARTICIPANTS
PDF 2026 DIA Instructions for Participants
1. Intellectual Property
2. Publicity and Confidentiality
3. Registration Information
4. Registration Eligibility
5. Result Notification
6. Entry Delivery
7. Return of Entries
8. Donation and Collection
9. Final Evaluation and DIA Ceremony
10. Certificate, Trophy and Bonus
11. Final Interpretation
DISCLAIMERS
PDF 2026 DIA Disclaimers
2026DIA Disclaimers
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