• Design Intelligence
  • 2023 Theme
  • Group Classifications
  • Entry Categories
  • Timeline
  • Prizes
  • FAQ
  • DIA Instructions for Participants
  • Disclaimers
  • Download
PDF 2023 DIA Announcement
PDF 2023 DIA Guidelines for participants
Design Intelligence
Design intelligence is the ability to apply design thinking and methodology to a wide range of challenges and opportunities.
Design Intelligence means more than just technical skills and knowledge; it also includes the ability to understand social, cultural, and economic contexts.
Design Intelligence is increasingly important in a rapidly changing world, where the ability to innovate and adapt to new challenges and opportunities is vital. Innovation, sustainability and social responsibility are just some of the qualities that designers should possess.
2023 Theme
We aim to give a direction to our competition each year. This year, we invite you to explore the evolution of design:
“Design Evolution” is a term used to describe the changing nature of design over time, as well as its role in society and culture. Design evolution involves studying how design has evolved over time, both in terms of its form and function. It also explores how designers have responded to changing social and cultural contexts, as well as innovated and pushed the boundaries of what is possible.
Design evolution is a rich and complex field that offers a fascinating insight into the history, present, and future of design.
Group Classifications
There are 2 main Groups: Products and Concepts, both open to original works from individuals, enterprises, universities/colleges and institutions:
· The Product Group includes design works of products that have been commercially available for less than 2 years, or un-launched products for which prototypes or samples can be provided for the Second Evaluation and Final Evaluation.
· The Concept Group is for designs from all industries and sectors. Its purpose is to encourage cross-border innovation, without any limitations on form. Entries should include a physical prototype and video that explains their concepts in detail.
*The DIA Committee observes the right to adjust the group and category of entries.
Entry Categories
We've set up four categories to cluster design into - both Groups (Product and Concept) can fall in the same entry category.
1. The Cultural Innovation category is open to products and services from the fields of souvenirs and gifts, stationery, packaging, fashion and clothing, tableware, furniture and lighting.
2. The Life Wisdom category recognizes the way we live as a driving force behind the ideas we create. This category is open to products and services from the fields of electronic and digital devices, household appliances, kitchenware and bathroom products, elderly care products, mother and baby products, personal care products, pets supplies, toys and musical instruments, sports and leisure products, disaster prevention and protection products.
3. The Industrial Equipment category looks at how production is evolving, and how new industries are emerging. This category includes transportation facilities, medical equipment, construction equipment, agriculture and forestry equipment, military equipment, office equipment, mechanical tools, robots and other products.
4. The Digital Economy category is open to products and services that can make use of data intelligence. This includes applications in smart city, smart mobility, smart business, smart medical care, smart education and community development, industrial IOT (internet of things), artificial intelligence and blockchain technology.
· The application system is now open, and will close on June 30th, 2023 (24:00, UTC+8).
· Late submissions cannot be accepted.
· There is no application fee.
· Logistic fees and other expenses incurred in sending entries should be borne by applicants.
  • 01 Entry Collection
    March.12, 2023 - June. 30, 2023
  • 02 Preliminary Evaluation
    July. 07, 2023 - July. 23, 2023
  • 03 Shortlisted Entry Delivery
    Aug. 21, 2023 - Sep. 01, 2023
  • 04 Second Evaluation
    Sep. 08, 2023 - Sep. 10, 2023
  • 05 DIA Exhibition
    Sep. 2023 - Oct. 2023
  • 06 Final Evaluation
    Nov. 2023
  • 07 DIA Award Ceremony
    Nov. 2023
The awards are granted to winners in both the Product Group and Concept Group as follow:
set for the Product Group:
· 2 Gold Awards (RMB1,000,000/winner)
· 8 Silver Awards (RMB200,000/winner)
· 10 Bronze Awards (RMB100,000/winner)
set for the Concept Group:
· 2 Future Talents Awards (RMB80,000/winner)
· 8 Young Talents Awards (RMB30,000/winner)
In addition, Honorable Mention Award will be granted to about 300 entries selected from the two groups.
DIA Award Setting
Product Group Concept Group
Gold Award
(2 Winners, 1,000,000RMB/Winner)
Silver Award
(8 Winners, 200,000RMB/Winner)
Bronze Award
(10 Winners, 100,000RMB/Winner)
Future Talents Award
(2 Winners, 80,000RMB/Winner)
Young Talents Award
(8 Winners, 30,000RMB/Winner)
Honorable Mention Awards
Questions About Entries Registration
DIA Registration Instruction
Required Materials for Registration
PDF 2023 DIA Instructions for Participants
1. Protection of Intellectual Property Rights
2. Publicity and Confidentiality
3. Registration Information
4. Registration Qualification
5. Results Notification
6. Delivery
7. Return
8. Donation and Collection
9. Final Evaluation and DIA Ceremony
10. Certificates, Trophies and Bonuses
11. Participants shall be deemed to have agreed the above terms once submitting the entries. The DIA Committee reserves the right of final interpretation.
PDF 2023 DIA Disclaimers
2023DIA Disclaimers
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