On October 18, 2014, when Li Qiang, then-governor of Zhejiang Province, visited the “Design Design” Exhibition（China Academy of Art） of The Fifteenth West Lake Expo, the first international academic award in the field of industrial design in China was born.
“Design Design” Exhibition（China Academy of Art） of 2014 West Lake Expo
Li Qiang, incumbent governor of Zhejiang Province, presented awards to winners at the first DIA Award Ceremony in 2016.
On October 18, 2014, when Li Qiang, then-governor of Zhejiang Province, visited the “Design Design” Exhibition（China Academy of Art） of The Fifteenth West Lake Expo, the first international academic award in the field of industrial design in China was born. Design Intelligence Award （DIA） is an international academic award in industrial design established in China, 2015. It is a platform for evaluation, promotion and communication of design, an accelerator bringing innovation to the industry and the future.
The definition of Design Intelligence
Oriented to “livelihood, industry, future”, life, production, and ecology are integrated through the basic mode of people-oriented and imagination establishment. It emphasizes human-machine interaction and deep learning to achieve multidimensional social and economic success through promoting the coexistence of cultural and technological innovation. It is a design collaboration activity that integrates human social networks with top-level design strategies and leads the entire chain of production, logistics, sales, and service (DIA, 2018).
DIA evaluation criteria includes 3 layers: 1） The fundamental layer emphasizes the “Principles of Design”, covering functionality, aesthetics, technicality, user-experience and sustainability. 2） The advanced layer emphasizes the “Direction of Design”, spanning contribution to humanity, industry and the future. 3） The top layer emphasizes the “Impact of Design” in regards to social influence and industrial development.
DIA experts keep increasing every year, from 60 in 2016, to 300 in 2017 and then 500 in 2018 from 49 countries and regions. From now on, there are 357 overseas experts, accounting for 70% of all the experts, including directors of design organizations and design institutions, professors of design universities, famous designers, experts of design museums, curators, editors of design magazines, etc.
Trophy & Certificate
All winners will receive a trophy and a certificate. Participants whose works are displayed in DIA Exhibition will receive DIA Exhibition Certificate. Winners whose works are donated to DIA Committee will receive DIA Collection Certificate.
Winners will be authorized to use DIA logo on the awarded works for promotion.
Communication & Cooperation
Winners have access to DIA Award Ceremony to communicate with experts from various fields around the globe.
D·WILL Lecture （hereinafter referred to as Lecture） is an international open class in design, which is sponsored by Zhejiang Modern Intelligent Manufacturing Promotion Center and Design Innovation Center of China Academy of Art, and supported by over 500 DIA experts. With “Meet design, Meet future” as its initial intention, the Lecture invites education experts, industry elites and pioneers to share their achievements and insights in their personal research and innovation career to young generation. The Lecture has been listed in the teaching system of Design Innovation Center as the core course of postgraduate training. Besides, the cooperation of online courses and online platforms is explored to expand the influence of design aesthetic education.
DIA Experts comment for awarded works and DIA Committee will give feedback to the winners.
DIA has established global promotion network with hundreds of mainstream media covering a variety of fields and channels. Internet broadcast of DIA events such as Final Evaluation, DIA Award Ceremony will further enhance the social influence of excellent design.
China Academy of Art
China Industrial Design Association / Industrial Design Teaching Advisory Board under the Ministry of Education
The People's Government of Zhejiang Province
Design Intelligence Award Committee
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