fufuly is a robotic cushion that gently inflates and deflates, simulating natural breathing patterns to promote calmness. Using Deep Breathing Technology, it mirrors the way humans and animals instinctively synchronize their breath with those nearby, helping users unwind by encouraging slower, deeper breathing. In response to the disruptions in modern breathing habits, caused by factors like prolonged forward-leaning postures and mask usage during the COVID-19 pandemic, fufuly was created to provide a simple yet effective solution. Developed in collaboration with JT, Hakuhodo, and Yukai Engineering Inc., and based on research from the University of Tokyo’s Graduate School of Frontier Sciences, fufuly is designed to enhance well-being during moments of rest. Take a break, hold fufuly, and inhale deeply. Let the soothing rhythm envelop you. Take a moment to breathe, and find tranquility.