China's first generation of e-commerce designers, one of the Top Ten Outstanding Young Designers in China, and one of the first to be included in the WDCC World Design 100 Think Tank. Joined Alibaba in 2005. With nearly 20 years of experience in digital design and management, he leads a design team serving millions of merchants and billions of consumers worldwide, focusing on cutting-edge exploration and best practices in professional fields such as experience design, intelligent design, and creative design, using design to continuously support platform development and realize commercial value (such as Juhuasuan, Tmall Double 11, Mobile Taobao, and Lu Ban Intelligence, etc.). He leads and is committed to multiple industry-level innovations (such as Alibaba's Universal Font, Design Philanthropy Platform, U Design Week, D20 Global Design Dean Summit, etc.), enriching the design ecosystem and promoting the digitalization of China's design industry.