The preview of “Beyond the image into its ring” Design Intelligence Excellent Works Exhibition is open

The preview of “Beyond the image into its ring” Design Intelligence Excellent Works Exhibition was officially opened in Keqiao, Shaoxing on October 1st. The exhibition gathered the awarded works of Design Intelligence Award, 100 excellent representative works from Keqiao and the 2021 TOP10 Most Valuable Intelligent Designer/Design Enterprise in China, which shows the new look of design to promote new demand of industry, new market and new economy in the era of digital intelligence.

 

Outdoor Exhibition of the preview of “Beyond the image into its ring” Design Intelligence Excellent Works Exhibition 


The exhibition is supported by People's Government of Zhejiang Province, the National Social Science Foundation’s major art project “Research on the Collaborative Innovation Model of Chinese Design and Smart Manufacturing”, hosted by China Academy of Art, the People's Government of Shaoxing, co-organized by China Industrial Design Association, Teaching Steering Branch in Industrial Design of the Ministry of Education, Design Intelligence Award Committee, China Design Selection Committee, the People’s Government of Keqiao. The exhibition is open free to the public from October 1st to October 21st. Citizens can visit to feel the charm of future science&technology and art.


The exhibition is mainly divided into 4 sections of “Design for Culture”, “Design for Life”, “Design for Production” and “Design for Future”. Through the portable exhibition design, we create a "folding space" with full of surreality.

Indoor Exhibition of the preview of “Beyond the image into its ring” Design Intelligence Excellent Works Exhibition 


For example, in the “Design for Life-Smart Life” section, you can see the 2021 DIA awarded works such as Hangzhou City Brain, the first centralized lampblack emission system in industry, Lenovo's first foldable screen computer etc. and some DIA winning works in the past such as Huawei Office Collaboration Products, Neolix Autonomous Driving Vehicle, D. LION Curtain Wall Cleaning Robot etc. and some Keqiao excellent works such as portable intelligent microscope, intelligent voice interactive robot.


In the “Design for the Future-New Materials”section, you can see some DIA awarded works in the past, such as Bionics sound modulation surface, Illusory Material. Also, there are some innovation and application of local new materials for nanocellulose, the development and industrialization of bio-based fiber color rendering technology, which demonstrates the multiple possibilities for future applications of new materials of Keqiao.   

Indoor Exhibition of the preview of “Beyond the image into its ring” Design Intelligence Excellent Works Exhibition 


“Xiang Wai Huan Zhong” in Chinese, comes from “The 24 Poems” in Tang Dynasty, which refers to surpassing the physical image of expression, masters the most essential content of things. Under today’s background of scientific&technological reform and industrial revolution, facing the increasingly complex chaotic reality and diverse possibilities, we should rethink about the core and value of design. 


Design for Culture


The style attributes of design history reflects the spirit of human culture. Each cultural form constitutes a noncontinuous space sequence. Through translating design language, the culture and education, fashion, environment constitute a complete structure relationship, which combines the different eras and regions together. Time and space will disappear, but structure will be forever.


Design for Life


Along with knowledge innovation and technological innovation comes a variety of subversive changes, today’s design advocates breaking through the designer's own barriers, looking beyond design to design, returning to the original design of human things, through redesigning the daily life, showing the goodwill of “human” care. Design has become the third kind of human wisdom and ability.


Design for Production


Design, as a relationship of production, has been playing a huge role in catalyzing, guiding and adjusting the relationship between human beings and nature, human society. With the development of AI, black technology, 5G and even “no man’s zone”, health care, transportation, manufacturing and other fields are becoming revolutionary. As Dickens predicted more than a hundred years ago, “This is the best time, but also the worst time.”


Design for Future


Whether in politics, industry or business, design has become an indispensable role in the top-level structure. The future has come, penetrating the superficial phenomenon of things and integrating design and imagination to open a new horizons, for example, the continuous exploration and innovation in human-computer symbiosis, eco-friendly, new energy and so on. Design is leading the future and creating the infinite possibilities of a better life in the spirit of self-innovation.


"Design for Culture, Design for Life, Design for Production, Design for Future" constitutes a set of source power combinations of mutual growth and causality. “Beyond Simple, Be Thoughtful”, which is also the mission and responsibility of DIA that determined to become the centennial design award.

 

●  “Beyond the image into its ring” Design Intelligence Excellent Works Exhibition 

◎ Time: October 1- 21, 2021

◎Location: Reception Center, Soggiorno 8, Zhongfang International Fashion Center, Hudong Road, Keqiao, Shaoxing, Zhejiang Province


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